Kiddie Jollof Festival
Beta Malt Ghana – Social Media Marketing and Events
The Ask (objectives/outcomes)
The launch of Beta Malt’s 2021 Annual Thematic Campaign; Like Mummy Like Me meant creating more brand assets that allowed Beta Malt to own the “child’s brand” narrative even better.
The first big task was accessing a demographic that had no social media presence on social media.
Our teaser game was as strong as kelewele cravings at 3 am.
Kids between ages 9 and 12 had zero presence on socials but we knew exactly whom to target online to get through to them, the ‘rents! All comms targeted parents, aunts and uncles or people who could potentially come into contact with these little champs.
We used the combined forces of social to first, start a Jollof conversation and when we had awoken enough cravings for Jollof, we announced the maiden edition of the Beta Malt Kiddie Jollof Festival. In days, sign-ups on a special microsite created for the event were in the 100s.
An engaging social media and on-ground event execution fostering good relations and promoting culinary skills in a competitive way amongst kids.
Here’s what the client had to say: